How To Write For AdSense – Viewer Retention
Well, there is a lot to it. More than what I can cover in a single post but fear not, we will cover all of it in time.
When you are writing or requesting content with the idea of monetizing it with AdSense, there are a few tricks that you should do in order to improve your earnings. In this article, we will go over some of those tricks. We are going to focus on the article itself and not the placement, type or size of the ads. Don’t get me wrong, that is very important as well, but we don’t want to overlook how to structure the content.
First, we will talk about viewer retention (visitor retention/reader retention ect…).
You should want the readers to remain somewhat engaged in your content. You don’t want to answer all of their questions, otherwise they will not have any reason to click on the ads, but you don’t want them to take one look and leave either.
There are a few things you can do to grab the readers attention, at least for a few seconds, and that is the goal. If the content is poor, if it is structured poorly or the site looks crappy, they will be gone in a second. There is just too much information on the internet for them to waste their time on an uninspiring site.
Small Paragraphs
First, you should to split your article into small paragraphs. 2-4 sentences is perfect. I did this throughout this article to show you. You don’t have to have 15 subheadings in your article, you can simply split larger paragraphs into several smaller ones. This makes the content very easy to read and digest.
The reader is more likely to read a 3 sentience paragraph over a full page block of text or a 12 sentience paragraph. If they see a large block of text, they are more likely to loose interest and leave. Once they read that small 3 sentience portion of the article, they will be more likely to read the rest. This keeps them on your page longer and increases the chance that they click on an ad. =More Money!
Read more at http://www.anticareer.com/how-to-write-for-adsense-viewer-retention/#eiYxSwft8QsMOo4q.99
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